Hey Femmetastic Femmetrepreneurs!
Today is the first blog of a seven-part series on content marketing.
Content marketing has changed drastically in the past few years. Gone are the days of writing hundreds of very short articles just to attract search engine traffic for as many keywords as possible.
That used to work. 250-300-word articles were all you needed, because the whole point was just to get as much search engine traffic as quickly as possible and send it off to some sort of offer or get them to opt in to your email list.
But these days, content marketing must be a lot more sophisticated. Those old tactics no longer work. Search engines realized their users were complaining about all the low-quality content they indexed, so they made a lot of changes that made those tactics nearly impossible.
Let’s say you wanted information on how to knit a baby blanket. You visited several links from the first two pages of Google that claimed to teach you “How to Knit a Baby Blanket,” but everything you found was just basic information that said to get yarn, knitting needles, and a pattern. Then told you to follow the pattern.
You could have figure that part out on your own, right?
But you wanted specific information that would teach you exactly how to knit a baby blanket!
That’s the kind of thing search engines were battling, and it was making people not want to visit sites like Google and Bing because they weren’t finding quality information.
Google responded especially strongly, coming down on sites so hard that many lost their rankings overnight and some were even banned. Even major sites like HubPages and Squidoo. Most of the article directories lost nearly all their search engine traffic overnight.
Google’s algorithm now looks for things like word count, the age of the site, and many other factors to determine ranking. Content must be higher quality than ever to have a chance of ranking.
Of course, you don’t have to get any traffic from search engines to do well with content marketing, but since search engine traffic is widely known to be some of the highest quality given the fact that users searched for something specific when they land on your site, it’s obviously a good idea to try to get all of it you can.
Over the next few days, we’re going to talk about some of the best ways to structure your content marketing plan to get traffic from as many sources as possible. We’ll take a look at ways to create content that can get you traffic not only from search engines, but also viral/social traffic, and other sources.
Tomorrow, we’re going to cover the three main types of content, and how you can use the three types together to form the perfect content marketing plan.
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PS- It’s important to have a good mix of the three types of content, so don’t miss tomorrow’s blog!