Happy Saturday, Femmetastic Femmetrepreneurs! I hope you are taking it easy today and unwinding from a profitable and productive work week.
Today is the second blog post in our seven-part series on content marketing.
There are three main types of content that you should be sure to include in your content marketing plan. These are very broad categories of content, not referring to specific types like articles, videos, etc.
It’s very important to have a good mix of the three types of content if you want to get the most traffic possible, because each type of content serves a different, specific purpose as far as generating traffic and converting it.
Let’s take a look at the three content types, and what each one is used for.
Educational content is the foundation for almost any type of content marketing plan. It’s the type of content that gets searched for, the type that really converts readers into subscribers or buyers, and the type that will keep people coming back to your site.
If you want to get search engine traffic, educational content should be the cornerstone of your overall content marketing plan.
It’s also the type of content most likely to help you establish yourself as an expert in your niche.
Trendy content is content that is based on breaking news, trends, current events, etc. – will get you traffic from people who may already know a significant amount of info about your niche, but are looking out for new things.
For example, maybe they already know how to write a book and self-publish, but they might be interested in reading about the author’s convention, or maybe they are looking to get traditionally published and are looking for a hip new millennial publishing house that’s breaking all the traditional publishing rules.
Finally, there’s viral content, which is the type of content that is entertaining, or exciting, or shocking.
Viral content is obviously the most likely content to be shared via social media, because people like to share content they think will surprise their friends and family, and they like to be the first to do it.
Not all websites need all three types of content. For example, some sites focus specifically on news or viral content like celebrity news or cute animals. Those sites might not need educational content. But MOST websites do need a good mix of all three types.
Tomorrow, we’re going to focus on creating quality educational content that will please both visitors and search engines, so don’t miss it! Subscribe to the blog so you always know when new posts go up!
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PS- Remember, educational content is the cornerstone of most content marketing plans, so tomorrow’s blog post is one you need to read.