Happy Sunday Funday, Femmes! It’s day three of our seven-part Content Marketing Blog segment. Now I know it is Sunday and I don’t want to interrupt Mimosas or Brunch. I just want you to read this quick post here, so you learn about Educational Content and then you can get back to your Sunday fun and relaxation. After all, it is just as important to play hard as it is to work hard.
So let’s get down to it.
Educational Content. What is it and how do you do it?
Unless you have a website that focuses on viral content like celebrity gossip, breaking news, cute animals, or other types of viral content, educational content is probably going to be the foundation of your efforts.
Creating educational content isn’t particularly difficult, but you must make sure you’re writing to please both the search engines AND, most importantly, your visitors.
The best way to do this is to create longer content that is more in-depth instead of writing short articles just to try to get visitors.
First, why is Quality Educational Content Important?
A few years ago, people tried to get as much traffic from search engines as possible by writing a separate, usually short article for every single variation of a particular keyword. This created a lot of mostly useless content that made visitors unhappy.
These days, Google likes to see longer content, because most spammers won’t take the time to write unique, grammatically correct content that is 1,000+ words long. They’ve come to see longer content as quality content, so if you want to get traffic from Google, you need to focus on quality over quantity.
In fact, now that Google’s algorithm is more advanced, it is no longer necessary to write a separate article for every single variation of a keyword to rank for all those variations.
Writing one long, high quality article and weaving a few of those keyword variations throughout the article when and where appropriate will help you rank for more keywords than just the one keyword you use in the title!
Semantics help search engines understand what your content is about, often helping you rank for keywords you don’t even include in your content at all!
They do this by comparing your page to other similar pages and looking for similarities. If a lot of pages that are similar to yours use a particular word in their content and you don’t, you still have a chance to rank for that word because your page is similar to those other pages that do include it.
Therefore, focus on writing quality content, NOT on trying to create dozens of variations for different keywords or working in keywords to fit some magical percentage. Those tactics don’t work anymore. Quality is the most crucial factor.
The age of your website is another important factor, and if your site is new there isn’t much you can do to get faster rankings, but thanks to social media, you don’t actually have to wait for search engine traffic to start coming in to get traffic to your site.
That’s where it’s helpful to write quality content, because it’s more likely to be ‘liked’ and shared on social media, which will bring in even more traffic.
So what kind of educational content should you post?
Think about your website and what you want your visitors to take away from your site. What is your website about? Who visits your site? Cater to your audience and their needs. What kind of things can you teach your readers? What topics are you knowledgeable about? These are the things that you will build your educational content with.
On my writing blog, It’s a Writer’s Life for Me, I educate blooming writers on the writing experience and author lifestyle. I talk about how to self-publish, market their books, how to break free of writer’s block, how to write for specific genres, etc.
On my Ankylosing Spondylitis blog, Kickin’ AS, I educate other Ankylosing Spondylitis Warriors and their family members on the illness, treatments, and ways to ease the symptoms. I also spread word about the disease and educate the public about the disease since it is not well known.
Or, just look at these Content Marketing Posts that we have been sharing and you have been reading. These posts are a perfect example of educational content!
Is the light bulb coming on yet?
These are just a few ideas and examples on how you can use educational content on your own website. Head over to our Facebook Group if you want to brainstorm educational content ideas with other Femmetrepreneurs.
Tomorrow we are going to cover another type of content that can get you traffic from social media – trendy content.
Don’t miss it, Femmes! You know you don’t want to be experiencing FOMO later! Subscribe to the blog so you always know when new posts are going up. Hopefully you have already followed us on Facebook, Instagram, and Twitter. And don’t forget about our exclusive Facebook Group for even more content and women empowerment!
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Dream It. Believe It. Achieve It.
PS- While educational content is crucial for most sites, trendy content is a lot more likely to get social media traffic!
PPS- Do you want to be featured as a Femmetrepreneurs Spotlight Friday Femmetastic Femmetrepreneur? Email us to let us know! Every FSF feature gets posted on the website, Facebook, Instagram, and Twitter! And of course it is available for you to share on your own pages and sites. This is great exposure for you and your business!