Visual Content Marketing

Thirsty for Coffee Thursday Content MarketingHello Femmetastic Femmes! It’s Thirsty for Coffee Thursday, so grab a refill of that necessary caffeine and let’s get down to business.

Today is our last lesson on supercharging your content marketing.

We’re going to talk about visual media such as images, graphics, info graphics, etc.

In the past, people used graphics on web pages mostly for accent. They might put little stars or spheres as bullet points or use arrows or buttons to attract attention. But back then, internet connections were often so slow that no one could load larger images.

These days, loading images takes very little time on most internet connections, so there’s no excuse for leaving them out!

But why are images so important? There are several reasons.why are images so important in content marketing femmetrepreneurs

  1. Images help break up large blocks of text and give the eyes something else to focus on, which holds interest longer.
  2. Images help illustrate points better than text can in many cases.
  3. Images give Google something additional to index other than text.
  4. Images are crucial for getting traffic from image-based sites like Pinterest and Instagram, so having your own unique images instead of stock photos can really help, but even stock photos can have a significant impact.

There are many different types of visual media you can use in your content marketing plan.

Just sprinkling appropriate stock photos around your articles can help but using unique photos that really illustrate your post will make even more of a difference.

Don’t forget to add alt image information to your photos, too. This will help you get some occasional traffic from Google images.

femmetrepreneurs pinterest infographic example

Example of a Pinterest Infographic

Infographics aren’t quite as impactful as they were when they first became popular but used correctly they can still be useful. Create infographics that are useful and convey specific information in a way that is easy to digest, and you will still get a significant amount of traffic from Pinterest and other sites.

Pinterest is a very important traffic source these days, and it’s important to make images for every article post that are specifically for Pinterest. These images should be taller than they are wide and should have appropriate text on them to get people to click through to your article.

If you’re having trouble coming up with good images for Pinterest, you can use Canva. They have a lot of templates you can use that are appropriate for Pinterest, and they even have an app you can use on your phone or tablet.

This concludes our series on content marketing. I hope you learned a lot and you’ll apply what you learned.

Keep your eye out for more training on different topics coming soon!

subscribe now femmetrepreneursblogClick the subscribe button at the bottom of this page or subscribe by email so you always know when new posts are going up here at FemmetrepreneursBlog. Hopefully you have already followed us on Facebook, Instagram, and Twitter. And don’t forget about our exclusive Facebook Group where you can find even more content and women empowerment!

When we work together we succeed together.

Dream It. Believe It. Achieve It.

MC Hillstrom signature for Femmetrepreneurs

PS- Do you want to be featured as a Femmetrepreneurs Spotlight Friday Femmetastic Femmetrepreneur? Email us to let us know! Every FSF feature gets posted on the website, Facebook, Instagram, and Twitter! And of course, it is available for you to share on your own pages and sites. This is great exposure for you and your business!

PPS- All week I have been promising you a special surprise at the end of this blog segment. Well HERE IT IS!content marketing boosters femmetrepreneursblog book cover


FemmetrepreneursBlog presents their first mini e-book – designed to help you succeed in the business world and live the life of your dreams.

Would you like to learn how to TAKE YOUR CONTENT MARKETING to the NEXT LEVEL?


-Uncover the secrets to making more money with less effort using these insider content marketing tips!

-Find out how using other forms of media in your content marketing plan can drastically boost your results!

-Discover the three key types of content, and what each one really means to your overall success.

-Learn what a content pillar is, and how to use them to create the perfect mix of content for your business!

-And much more!

Here is the link to your FREE GIFT! Grab it now!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s